Rare Beauty by Selena Gomez Weightless Eyeshadow Primer- Always An Optimist Collection 0.10 oz/ 3 mL

Price: $21.00
(as of Jun 20, 2026 07:01:07 UTC – Details)


What it is: A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate. It is also cruelty-free. What Else You Need to Know: With instant hydration that lasts all day, this creamy primer dries quickly to a seamless, silky-smooth base perfect for eyeshadow application. The peach-tinted formula helps colors pop, bringing out the best of your shadows for more vibrant, longer-lasting wear. Clinical Results: In an independent consumer study of 64 women: – 100% said it feels lightweight and blends seamlessly into skin – 98% said it holds color and keeps eyeshadow from fading – 97% said it keeps eyeshadows crease free and extends the wear of eyeshadow all day
Product Dimensions ‏ : ‎ 3.9 x 1.85 x 0.91 inches; 1.12 ounces
Item model number ‏ : ‎ 2448116
UPC ‏ : ‎ 840122902581
Manufacturer ‏ : ‎ Rare Beauty by Selena Gomez
ASIN ‏ : ‎ B093RJ7589
Best Sellers Rank: #110,313 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #31 in Eyeshadow Bases & Primers
Customer Reviews: 4.4 4.4 out of 5 stars (73) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
What it is: A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate. It is also cruelty-free. What Else You Need to Know: With instant hydration that lasts all day, this creamy primer dries quickly to a seamless, silky-smooth base perfect for eyeshadow application. The peach-tinted formula helps colors pop, bringing out the best of your shadows for more vibrant, longer-lasting wear. Clinical Results: In an independent consumer study of 64 women: – 100% said it feels lightweight and
blends seamlessly into skin – 98% said it holds color and keeps eyeshadow from fading – 97% said it keeps eyeshadows crease free and extends the wear of eyeshadow all day
Suggested Usage: -Use the doe-foot applicator to apply a thin layer directly onto clean, dry lids. -Blend with fingertips, and then apply eyeshadow. -Always An Optimist Weightless Eye Primer can be used with all powder, liquid, or cream eyeshadow formulas.

Product summary

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