IT Cosmetics Superhero Volumizing Waterproof Black Mascara with Biotin | Lengthening Mascara for Sensitive Eyes, Resists Smudging, Flaking, Sweat + Humidity, with Peptides + Pro-vitamin B5

Price: $28.00
(as of Jul 29, 2026 11:06:23 UTC – Details)

Product description

1 LIFE-PROOF FORMULA

2 REAL RESULTS

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Superhero Waterproof

IT’s Your Mascara Guide

Waterproof Volume

Key Benefit

Volume + Length

Short Lashes

Best For

Short Lashes

Peptides, Biotin

Key Ingredients

Collagen, Biotin

Waterproof

Waterproof Volume

Key Benefit

Volume + Lift

Short Lashes

Best For

Sparse Lashes

Peptides, Biotin

Key Ingredients

Biotin

Waterproof

Waterproof Volume

Key Benefit

Volume + Care

Short Lashes

Best For

Weak Lashes

Peptides, Biotin

Key Ingredients

Jojoba + Argan Oil

Waterproof

Superhero Original

Lash Blowout

Hello Lashes+

Complete The Routine

Add to Cart

Add to Cart

Add to Cart

Add to Cart

Add to Cart

Customer Reviews

4.2 out of 5 stars 795

4.5 out of 5 stars 2,067

4.6 out of 5 stars 1,487

4.0 out of 5 stars 933

4.7 out of 5 stars 301

Price

$28.00$28.00

$25.00$25.00

$25.00$25.00

$24.00$24.00

$47.00$47.00

Description

Volumizing, waterproof mascara

Waterproof cream eyeshadow

Waterproof liquid liner pen

Super smooth gel liner

Cleanser + makeup remover

Key Benefit

Resists smudging + flaking

Blendable + crease-proof

Easy-glide application

Waterproof all-day wear

Hydrates + visibly brightens

Key Ingredient

Biotin, peptides, vitamin B5

Caffeine, hydrolyzed collagen

Peptides, biotin, kaolin clay

—

Vitamin C, rosehip oil

Shades

Black

12 Shades

Black

3 Shades

—

All Day Wear

✔

✔

✔

✔

✘

What is the difference between the original Superhero Mascara formula and the waterproof?

With Superhero Volumizing Waterproof Mascara, you can expect the length, volume and elastic stretch you love from the original—now in a waterproof formula that resists sweating, flaking and smudging to stand up to whatever your day has in store.

I typically have a hard time removing waterproof mascara. Will this be different?

We developed this formula to be easy to remove with an oil-based makeup remover, such as IT Cosmetics Bye Bye Makeup Cleansing Balm.

Can I wear this mascara to the gym?

Yes—it’s gym-proof! Superhero Waterproof Mascara is a life-proof formula that resists smudging and sweat and is waterproof.

Is Superhero Waterproof Mascara safe for sensitive eyes?

We have tested this formula with ophthalmologists and Superhero Waterproof Mascara is suitable for sensitive eyes and contact lens wearers.

How can I prevent my mascara from clumping?

Superhero Volumizing Waterproof Mascara features our Super Volume Resin Wax to provide buildable volume without clumping. To perfect your look and further prevent clumps, use a spoolie or mascara comb to brush through and separate your eyelashes.

Product Dimensions ‏ : ‎ 1.13 x 46.08 x 5.59 inches; 1.13 ounces
Manufacturer ‏ : ‎ IT Cosmetics
ASIN ‏ : ‎ B0BQ18FZ1L
Best Sellers Rank: #26,854 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #254 in Mascara
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WATERPROOF MASCARA – The long-awaited follow-up to our best-selling Superhero Mascara is finally here! IT transforms your lashes with 20x more volume and 41% more visible length. This no smudge mascara resists sweating & humidity, and lasts up to 24 hours.
LASH-LOVING INGREDIENTS – Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip. Formulated with biotin to promote healthier-looking hair and skin, peptides to help brittle lashes look soft, and pro-vitamin B5 to condition lashes. Makes a great mascara for older women or anyone struggling with weak lashes.
MAXIMUM IMPACT LASH MASCARA – Our volumizing and lengthening mascara features a Lash Changing Power Brush to lift and separate and a Volume Resin Wax formula to provide buildable volume without clumping.
EASY WATERPROOF MAKEUP REMOVAL – We developed this black mascara formula to be easy to remove with an oil-based makeup remover. For best results, we recommend IT Cosmetics Bye Bye Makeup Cleansing Balm. If using another oil-based makeup remover, saturate a cotton pad, hold it on your eyelashes for about 30 seconds and then gently wipe away.

Product summary

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